I am an Estonian 3D fashion artist with the ambition to help the fashion industry to strive towards sustainability using 3D and digital technologies. The virtual world of fashion started to interest me during my master studies in Textile Management in Sweden, University of Boras. The master programme thoroughly introduced sustainability practices in the fashion world in all parts of the value chain. Virtual fashion being one of the emerging sustainability-focussed innovations found a way to become my number one passion. I am an entrepreneur and start-up founder, having a made-to-measure brand and growing a start-up in 3D fashion marketing.